Long before bed-in-a-box mattress brands were named after friendly ghosts or the girl next door, specialty bedding manufacturer Classic Brands was serving and helping to grow the burgeoning e-commerce distribution channel. The company recently surpassed an important production milestone: two million bed-in-a-box units sold, and announced it was launching a new line to bolster its offerings to retailers and consumers.
“We are uniquely positioned to take advantage of the bed-in-the-box boon. Our roots in the category run deep, giving us a unique proposition. We understand the category from a merchandising standpoint, a supply chain standpoint and from a product development and design standpoint.” said Michael Zippelli, President and CEO of Classic Brands, who has been in the boxed bed business since 2003 and expects the category to continue on its growth trajectory.
“With e-commerce growing as it is, this category is sure to get larger,” he added. “The interesting thing, however, is that it isn’t just the e-commerce channel that is buying the category. Our traditional dealer base is broadening their reach into online sales, too.”
A component of the Sleep Options collection, introduced at High Point Market, includes two 10-inch models. The first style features memory foam and latex atop a poly-foam base core and is available in either plush or firm comfort levels. The other model offers a layer of phase-change gel over memory foam, both of which rest on a poly-foam core. A gel-infused memory foam version is also available in a choice of plush or firm comfort choices. Fresh fabric choices in a crisp navy and white combination give the mattresses extra panache.
Priced to retail at $699 for a queen mattress only, the mattresses generated strong positive reaction from traditional brick-and-mortar retailers as well as e-commerce channels. Zippelli said innovations in the category will remain a focus for Classic Brands moving forward.
For more information, please visit classicmattress.com.
About Classic Brands: Classic Brands uses the finest materials from around the world including all-natural and high-performance covers, Talalay and Dunlop latex, memory foam, gel-infused memory foam, innerspring and wrapped coil hybrid. Classic Brands’ line of gel-memory foam and hybrid mattresses, with various luxurious constructions, represents the fastest growing segment of the bedding market. Classic Brands is committed to being on the cutting edge of designing and producing innovative products for people to sleep healthier. Its sleep systems are designed to help you get the maximum benefit out of each night of sleep.